Pricing, Margin & Promotional Architecture
Build a price and margin structure that survives negotiation and promotion.
The challenge
Pricing set without a full architecture unravels fast. Trade spend, promotional depth and retailer margin expectations compound, and brands discover their profitable range is losing money on promotion. Without structure, every negotiation chips away at viability.
What the programme includes
End-to-end price and margin model: cost, wholesale, retail and trade spend
Promotional architecture: frequency, depth and funding that protects margin
Trade term and investment framework to negotiate from
Price architecture across pack sizes, tiers and channels
Scenario modelling for review, negotiation and promotional planning
Who it is for
- Brands whose margins erode through trade spend and deep discounting
- Suppliers entering retail without a clear promotional strategy
- Teams negotiating trade terms without a margin model to hold the line
The outcomes
Margins that hold through negotiation and promotional cycles
A promotional plan that drives volume without destroying profit
Confidence and evidence to negotiate trade terms on your terms
Why this builds retailer confidence
A sound pricing architecture gives buyers the margin and promotional rhythm they need while keeping you viable. Predictable, well-structured commercial terms make you a supplier retailers can plan around.
Ready to build a stronger case for the shelf?
Book a strategy call and we will pressure-test where your brand sits today and what it will take to grow in Australian retail.