Retail Launch Planning
Land the launch so the second order is bigger than the first.
The challenge
Getting ranged is the start, not the finish. Weak launches produce slow rate of sale, and slow rate of sale gets you deleted. Most launch failures are planning failures — unclear activation, mistimed promotion, and no plan to defend the space once you have it.
What the programme includes
Launch plan across distribution, availability, promotion and merchandising
Rate-of-sale targets and the activation to hit them
Promotional calendar aligned to the retailer’s cycle
Field execution and compliance plan
Early-performance review cadence to protect the listing
Who it is for
- Brands that have secured ranging and need to execute the launch well
- Suppliers who have been ranged before but failed to sustain sell-through
- Teams coordinating distributors, field sales and promotion for the first time
The outcomes
A launch built to hit the rate of sale that keeps you ranged
Coordinated activation instead of fragmented, one-off activity
Evidence of performance to bring to the next review
Why this builds retailer confidence
A well-planned launch protects the retailer’s space productivity as much as your sales. Delivering on your rate-of-sale forecast builds the buyer’s confidence to back your next range extension.
Ready to build a stronger case for the shelf?
Book a strategy call and we will pressure-test where your brand sits today and what it will take to grow in Australian retail.