Range Review & Category Strategy
Walk into a range review with a category argument, not just a product pitch.
The challenge
Range reviews are won on category logic, not enthusiasm. Buyers must justify every listing against incremental growth, shopper relevance and space productivity. Brands that present a product instead of a category opportunity leave the buyer to build the argument — and most will not.
What the programme includes
Category and shopper analysis relevant to the retailer and channel
Range architecture: hero SKUs, role of each line, and what to cut
The incremental growth and space-productivity argument for your range
Range review submission structure and supporting story
Planogram logic and where your range earns its space
Who it is for
- Brands preparing for a supermarket, pharmacy or DDS range review
- Suppliers who keep getting ranged then deleted
- Teams without an internal category or insights function
The outcomes
A range story framed around the retailer’s category growth, not yours
Sharper SKU decisions that improve rate of sale and reduce deletion risk
A submission a buyer can defend to their category manager
Why this builds retailer confidence
When you bring category insight and a clear view of shopper needs, you help the buyer grow the whole category — not just add another line. That is the difference between a supplier and a trusted category partner.
Ready to build a stronger case for the shelf?
Book a strategy call and we will pressure-test where your brand sits today and what it will take to grow in Australian retail.